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Rohan Sippy: Multiple tie-ups have helped CC2C gain visibility - News
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Posted On: Jan 15, 2009
If presence of Akshay Kumar wasn't good enough ammunition for CHANDNI CHOWK TO CHINA, tie-ups with multiple brands further helped the film gain mileage amongst the audience. Whether it is billboards, television or print media, the film has managed to attract eyeballs all over, courtesy an aggressive marketing and promotion plan devised by Rohan Sippy, Warner Bros. and Mukesh Talreja, the makers of CHANDNI CHOWK TO CHINA. "CHANDNI CHOWK TO CHINA is a fun entertaining film and we wanted to saturate as many media platforms to get the best positioning in the market....
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